Google’s November 2024 Core Update — Explained!
On November 11, 2024, Google rolled out its latest core update, shaking things up once again in the world of search engine optimization (SEO). If you’ve noticed some ranking changes or sudden dips in your site’s traffic, it might be due to this core update, which is all about honing in on content quality, relevance, and transparency. So, what’s this update all about, and what should you do about it? Let’s dive in.
What’s New in Google’s November 2024 Core Update?
This update builds on Google’s commitment to delivering “helpful content” — that is, content genuinely useful to users, not just written to rank high on search pages. Google’s focus on “E-E-A-T” (Experience, Expertise, Authoritativeness, and Trustworthiness) remains front and center. They’re increasingly scrutinizing websites for quality, trustworthiness, and real value. The goal? To reward people-first content and sites that prioritize user needs over quick SEO tricks.
Why Is Your Site’s Traffic Fluctuating?
Here’s where it gets interesting. Some major sites, like Forbes and CNN Underscored, have seen traffic drops due to issues with unmoderated affiliate content or content created solely for traffic generation. Meanwhile, platforms like Reddit, which encourage active, genuine user engagement, are seeing steady growth in visibility. If your site’s content feels thin, overly promotional, or filled with affiliate links, it might be time for a content audit.
What This Means for Sites Using AI Content
A big talking point is Google’s stance on AI-generated content. Contrary to popular belief, Google isn’t outright penalizing AI-driven content! The real issue is how it’s being used. If sites are churning out hundreds of low-quality, AI-generated articles daily, it raises red flags. Google is after value, so if your AI content isn’t providing something meaningful, it’s likely to take a hit. Think of it like this: It’s not about who writes it, but how useful it is to the reader.
Key Takeaways: What Can You Do?
1. Check Your Content’s Quality: This update is a reminder to focus on creating valuable, well-researched content. Make sure your website reflects the experience and expertise that users (and Google) expect.
2. Audit for Transparency: Especially if you use AI, make it clear where and how it’s used. Transparency goes a long way in building trust with your audience and search engines alike.
3. Avoid “Spammy” Tactics: If you’re using black-hat SEO tactics — things like cloaking, keyword stuffing, or using hidden links — Google’s update is likely to catch that. This update is a good nudge to revisit your SEO practices and make sure they’re ethical and user-friendly.
4. Give It Time: If you notice fluctuations, don’t make any sudden changes. Let the update finish rolling out, and use that time to assess what’s working and what might need improvement.
As always, staying updated and being mindful of best practices will help you navigate this update successfully.
